Where did your interest in ornaments come from?
My fascination with ornaments can be traced back to a period of introspection and self-inquiry—pondering my identity, my cultural heritage, and the roles I embody. This journey of self-discovery gave rise to the brand, serving as a conduit for exploring these themes.
It's exciting because there is a decolonization trend in Kazakhstan. People have stopped being ashamed of certain things, including jewelry and old and traditional things. But for you, this happened much earlier. Who or what influenced this?
It was an inner process. Whether you want it or not, I'm a carrier of this culture. You feel it better, know it better, and understand it better. Sometimes consciously, sometimes unconsciously. There is a lot of the unconscious in these processes. It just sits inside you. My interest wasn't sparked by external influences but stemmed from an innate connection to my culture. It's a profound, often subconscious, understanding and appreciation of one's roots. This isn't about a fervent "I love my country so much, and that's why..." but a more profound, intrinsic alignment with the cultural fabric of my existence. Through delving into the world of ornaments, I discovered the universal nature of these designs, their similarities across cultures, and the shared human experiences they represent. This exploration was driven by a love for culture, history, and humanity, narrowing down to a particular focus on Azerbaijani culture.
What do you think people were guided by when creating ornaments?
When considering the origins of ornamentation, symbolism stands paramount. These designs encapsulate the essence of people's lives, their values, and their interactions with the environment. They convey themes of love, protection, livelihood, and the elemental forces of nature, embodying the collective experience of a community.
It's evident that people were inspired by their hopes and the realities of their times. Initial designs were simple, depicting fundamental aspects of life—sustenance, shelter, protection, and the natural world. As societies evolved, so did the complexity and finesomeness of these ornaments, incorporating more elaborate and floral patterns, indicative of a yearning for beauty amidst the mundane.
What ornaments do you think will reflect our civilization in a hundred years?
Looking towards the future, in an age increasingly dominated by digitalization and automation, the essence of applied arts and manual craftsmanship faces challenges. Yet, even as artificial intelligence reshapes our creative landscapes, the enduring nature of symbolic motifs remains. These symbols, though evolving in form and medium, continue to bridge generations, carrying forward the legacy of our civilization into the next century, adapting yet retaining their core significance amidst the flux of technological advancement.